Southwire Energy Center

An environmental space design centered around a breathtaking oak tree made out of substation wires and cables. The oak tree symbolizes the company’s growth from a humble beginning. After all these years, they’re still privately-owned and located in the same town they started. The oak tree is accompanied by a panoramic video projected seamlessly with 6 projectors. An impressive storytelling that turns a commodity product into an emotional story.

Awards: 2015 National Silver ADDY, 2015 District Gold ADDY and 2015 Atlanta Gold ADDY Award