ABB Ability™ eMine Campaign

By highlighting the positive impact electrifying today’s mines can have on the world at large, we were able to effectively position ABB Ability™ eMine as the solution for improving—as our tagline states—“your world, and mine.” The campaign consists of print ads, a series of social videos, landing page, interactive presentation, interactive brochure. The campaign created tremendous results and engagements for our client and won 2 prestigious advertising awards—2022 ANA Global B2 Print Advertising Gold Award and 2022 American Advertising District Gold ADDY Award.