National Grid “More Opportunities in More Places” Program

In 2021, the pandemic continued to impact not only energy companies like National Grid, but their commercial segment in so many ways. Some of their customers were thriving, while others were literally struggling to stay alive. This made it especially challenging to start conversations about investing in energy efficiency. So, we started with a simple mindset: be sensitive to the current business climate. This thinking drove our strategy—not to sell products, but start conversations about finding opportunities to see energy efficiency as a business strategy. One that keeps employees, customers and tenants safe and healthy, while increasing comfort, productivity and driving profitability. The campaign won 2 awards—2022 ANA Global B2 Media Strategy Gold Award and 2022 ANA Global B2Demand Generation Bronze Award.